Early on a bleak Saturday morning, we went to witness the Regatta event in RT Lim Boulevard. The colorful vintas were a welcome contrast against the gray horizon. Everybody has been waiting for the Regatta, last year's having been cancelled because of the siege.
I was invited by Ms. Grace Bermejo to join the Tang Philippines Team as they sponsored various events in the city. Tang has also activated the newest flavor to the market, Tang Sweet Orange. Sweet Orange is specially formulated for Mindanao, having studied the preferences of Mindanaoans when it comes to refreshing beverages. #TimplangAto
I have to say that the activation was a successful one, spectators were able to sample the new flavor as they cheered on the vintas racing on that eventful morning.
Over a hundred vinta sailors showed up to compete. The Regatta has been an attraction for as long as the Zamboanguenos can remember. Lawrence Lorico, Assistant Brand Manager from Tang Philippines explained that the Regatta reflects the brand, that it is an inviting and colorful event.
Even the Coast Guard has its own colorful vinta.
Gerald Anderson is the endorser of Tang Sweet Orange #TimplangAto
Tang also gave away prizes for the Regatta winners.
What's impressive is that Tang also brought in three bigger trucks containing the refreshing Sweet Orange drinks for on the spot refill.
People from all walks of life went to witness the Regatta. It was a colorful morning, and as the day progressed, the sun came out to brighten the day. Just like Mi Ciudad, she has risen from a dark nightmare and is slowly facing the beauty and color of the present.